If you’re a travel agent or working in the travel sector, chances are you’re wondering what’s hot this year and how you can cut through the noise and boost business. We’ve compiled a list of the top travel trends for 2023 that every travel agent and agency should know to stay ahead of the curve.
Work from roam is here to stay
Since the pandemic, the number of digital nomads and remote workers has increased exponentially as it becomes easier for workers to balance work and travel. As companies start to consolidate their remote working policies, the travel sector is seeing an influx of demand for long-term packages and stays with an emphasis on immersing oneself in local cultures and communities. Remote work allows people to enjoy travel whilst maintaining their careers, and now more than ever is your chance to engage more with these types of travellers. Highlighting the lifestyle and cultural experiences of destinations, as well as the benefits of living in a community for a few months and even suggesting great long-term packages, will certainly bring you more business when it comes to work from roamers.
Travellers are on the hunt for hidden gems
The desire to discover unfamiliar places and hidden gems coupled with an authentic experience is another top trend in 2023. Many travellers are prioritising immersive off-the-beaten-path experiences that help support local communities. In fact, in a study released by American Express Travel, 78% of respondents stated they are eager to go on holidays that support local communities and a further 68% said they pride themselves on discovering lesser-known spots before they become popular. If you’re looking to harness this travel niche that’s rising in popularity, finding hidden paradises and thinking outside of the box for your clients will go a long way. It’s a competition for OTAs and travel businesses to find the ultimate undiscovered spots for their clients first, so you better get a move on if you want to win the race.
More travellers are catching the wellness wave
In the wake of a tough few years, travellers are prioritising self-care and mental and physical health. With almost half of global travellers more open to wellness trips this year, these types of breaks are making an impressive comeback, so make sure you keep an eye on the trend. The U.S. was crowned as the top wellness destination in 2022, whilst Gen Z-ers flocked to Turkey, Switzerland and Iceland to ride the wave. Wellness can mean many things, however, this year there are definitely some emerging favourites. Travellers in 2023 are booking hotels and packages that offer spa and wellness services, looking to ‘unplug’ and live in the moment, or wanting to immerse themselves in natural environments to reflect and unwind. Alternative wellness retreats and activities are also seeing increased interest, with Millenials and Gen Zs wanting quirky and unusual experiences. From chakra sessions and baby goat yoga to laughter therapy and silent retreats, we are seeing traditional wellness trips take a backseat this year.